Treatment for music video

After analysing the music videos I looked at, I've decided that an animation will be the way to go, I have also finalised the track I want to make the video for, which is 'Head Over Heels' by electro/alternatice artist 'James Yuill'.

This means I will be making a music video that will fit with the conventions of electro/alternative music videos, which i think indicates that my video will have to be a little quirky, another reason I have chosen to use animation. I will experiment with the style of animation I'm going to use, but I will focus on a stop motion cut out style, using 2d style puppets to represent people. The way in which the animation is framed I hope will mimic the normal camera shots, making the narrative look more convincingly real along with the animation style. 

My idea for the video is to show a faux TV show, which features a couple that are falling out of love, the woman in the relationship then leaves due to unhappiness, eventually being followed by the male, and asked to come home, which she does, leaving a happy ending. This fits slightly ironically to the main chorus line 'I can see you're head over heels for me', which we see isn't true, until the end when they reunite. 

I want the characters to represent a normal couple, but as I want the animation to be visually quite cool, I need to plan the surroundings in which I want the couple to be living, as well as clothing.

Above is an example of how I hope to make my cut out puppets move-able, and shows how the overall look of the puppet will be. I chose to leave the butterfly clips visable, because I thought that, when finished, it will add to the quirky style, and improve the animated puppetry style.