Research into magazine advertisements

To start researching into where my digipak advert would be shown, I purchased a couple of magazines that I thought would show one, and found that NME, a well known music magazi

ne, didn't really feature adverts for digipaks, so I've begun researching into different places the digipaks may be advertising, magazines that aren't completely music based.

In order to create an advert for the James Yuill digipak, I have been researching into what sort of magazine advertise for albums, and which genre magazine will fit with my genre music. To begin this, I first of all searched online to see wether he had any presence with newspaper websites and found that he was on the guardian website advertised as 'new band of the day'

This indicates that it's possible I would be aiming to advertise in the guardians insert 'the guide' which I bought to see whether my advert would fit with the rest of the advertised albums. I found the advertisements to be fairly mixed genre, and therefore my advertisement would be perfect in this magazine. This will be a good magazine to advertise in as it's fairly popular and has a large audience.

I also looked into magazines that are solely for music, such as NME, another magazine that I think would work well with this genre, as NME tends to focus on the alternative genre and has featured information on James Yuill in the past, so the target audience will already be familiar with this magazine as an output for James Yuill.

The advertisement conventions or dimensions for this magazine tends to be a mix of a4, half that at a5, and occasionally 4 a6 on a page. Whole pages can be taken up with the adverts, but also they can be distributed within the articles and reviews. I researched through NME and found the exact dimensions for the advertisement, including the border left and also found prices for the different advertisements.