Sunday, 20 September 2009

Target Audience Research


 I began my research into my target audience by looking into his record label, and seeing who else is on it's record label, as it's likely the site website will announce James Yuill news as well as the artist you may already be a fan of, the link below has a list of the other artists that would be linked to James Yuill, this means that I can target fans of those bands as well as the fanbase of James.
I then looked searched online to see his other online presence and found that on his site, he has links to most social networking sites, on which I found the fanbase I would be aiming for.

Finally I researched on itunes the sort of artists that appear from who else liked the artist I was researching. So the artists listed belows audience will also be connected with James Yuill, and therefore possibly my music video. An interesting fact about researching my artist on itunes revealed that on that particular music output he's considered Alternative, whereas on Facebook, he's considered electro, showing that he is split between genres, and therefore indicating how interchangeable and wide his audience is.

3 comments:

Holly V Oakes said...

I think you might need to write what the target audience is age wise.

Dr C said...

I'm sure you could expand this greatly given your privileged position! You must have a very clear idea of exactly who the target audience is! Your comments are rather thin given what you know!

Dr C said...

You really need to get your material on this blog! Storyboards, animatic, drafts for your digipak, the digipak deisgns in progress, the risk assessment, shooting schedule etc. Put them on NOW!!!